Most founders spend years building value, but far less time thinking about how that value is protected after they sell.

The reality is simple: when you sell majority control, you give up control.

What happens next depends heavily on the partner you choose and somewhat on the safeguards you put in place before the deal is signed.

In this short video, our founder and managing director, Ashlynne Dale, shares her reflections on selling majority control (to private equity or others), including the importance of being deeply involved in the process, building real understanding, and negotiating clear guardrails. These are not theoretical lessons. They’re hard-earned. If you’re considering a transaction, this perspective is worth your time.